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Take Another Look

Agency Network: 
Published/Aired: 
November 2019

Description

Amsterdam-based eyewear brand, Ace & Tate, officially introduces its new mantra “Take Another Look”, in an inspirational video campaign created with production company & photography agency HALAL, setting the tone for the brand moving forward.

Film advertisement created by HALAL, Netherlands for Ace & Tate, within the category: Fashion.

Caption

Ace & Tate has always enjoyed seeing things a little differently, ever since it launched 6 years ago with the mission to disrupt the industry with fair pricing and transparent communication. The new brand message, “Take Another Look”, officially announced in an inspirational campaign, stands for the brand’s urge to consistently inspire curiosity, creativity and positive change. Set to launch in November, in existing and new territories, the campaign is a proud manifestation of Ace & Tate’s creative outlook and marks the beginning of a new chapter. By officially inviting us all to “Take Another Look”, the brand is setting the tone for an updated direction — one that is more representative of its well-grounded values. These values are related to: — Celebrating creativity and forward- thinking ideas — Becoming an engine for positive and responsible change in the eyewear industry — Using eyewear as a tool to encourage individuality, self-acceptance and self-expression

Advertising Agency: HALAL, Amsterdam, Netherlands
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