Agency Network: 
December 2021


This holiday season, everybody’s favourite Swedish vodka, Absolut, brings the heartfelt tradition of caroling out to the masses by composing 25 original Absolut Carols from actual tweets. VMLY&R, the brand’s global social AOR, is behind the campaign, titled #AbsolutCarols.

Creating a modern interpretation of the Christmas Carol for the digital and the distant age Absolut turned to Twitter gathering the most original tweets from a year of conversations and caroled them to “Deck the Halls”. Just in time for the holiday break, Absolut went caroling tweet to tweet – surprising people with videos of their tweets, sung by real carolers.

Film advertisement created by VMLY&R, United States for Absolut Vodka, within the category: Alcoholic Drinks.

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