Agency Network: 
Published/Aired: 
December 2021

Description

This holiday season, everybody’s favourite Swedish vodka, Absolut, brings the heartfelt tradition of caroling out to the masses by composing 25 original Absolut Carols from actual tweets. VMLY&R, the brand’s global social AOR, is behind the campaign, titled #AbsolutCarols.

Creating a modern interpretation of the Christmas Carol for the digital and the distant age Absolut turned to Twitter gathering the most original tweets from a year of conversations and caroled them to “Deck the Halls”. Just in time for the holiday break, Absolut went caroling tweet to tweet – surprising people with videos of their tweets, sung by real carolers.

Film advertisement created by VMLY&R, United States for Absolut Vodka, within the category: Alcoholic Drinks.

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