The film, featuring employees from The Absolut Company, humorously pays homage to classic employee induction videos and highlights its sustainable, progressive approach to creating the highest quality vodka. The nudity is used as a metaphor for their transparent production process, so rest assured, employees at the distillery are normally found fully clothed.
Film advertisement created by BBH, United Kingdom for Absolut, within the category: Alcoholic Drinks.
Executive Creative Director: Anthony Austin
Associate Creative Director: Pablo Gonzalez De La Pena
Creative Team: Doug Fridlund, Mikael Alcock
Business Lead: Kate Roberts
Account Manager: David White
Strategy Director: Melanie Arrow
Strategists: Raphael Bittner, Flo Robertson
Producer: Natalie Parish
Assistant Producer: Sarah Finnigan-Walsh