Bring Out The Lion In You

Agency Network: 
Published/Aired: 
March 2011

Description

Film advertisement created by The Alchemy Partnership, Singapore for ABC Extra Stout, within the category: Alcoholic Drinks.

Advertising Agency: The Alchemy Partnership, Singapore
Creative Director: Alvin Wong Twei
Art Director: Ceres Chung
Copywriters: Caroline Chua, Tan Keat Houng
Producer: Janice Caridad Alog
Post Production: Emerald City
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SuperPolle's picture

Instantly forgettable ...

SuperPolle
Activity Score 155
Prof's picture

if you're gonna do 3D, do it properly. if you dont have enough money to do it properly, dont do it. plus, the writing sounds so forced. almost as if it was written after the video was done "uhm yeah, hmm, i guess we need to say whats happenin rite?" it fails at trying to sound epic or legendary. this just comes over as corny and tacky.

Prof
Activity Score 1421
Copywriter |

Quite really.

pez's picture

Hey man, I'm not saying this is cool but all your comments are so severe... you sound like the person who create advertising. Do you have an online portfolio? I would really like to see your amazing works and clarity on execution. Please, send us a link, would you?

pez
Activity Score 1770
Creative Director
dadada's picture

nothing orignial

dadada
Activity Score 1708
Art Director |

Everybody is creative, be yourself.

Phillhb's picture

This is just awful, Just awful

Phillhb
Activity Score 373
SFBen's picture

Wow. So bad.

SFBen
Activity Score 26
Art Director
Temple's picture

Come on guys, it's not that bad. I mean, it's like those Apple demos, but a bit more creative, and it didn't need 7 CD's.

Temple
Activity Score 10883
Creative Director
AKesseli's picture

What's with beer companies and pouring beer? Slow motion. Close-ups. Oceans of beer. Pouring is never that epic. Cool beer lava though.

AKesseli
Activity Score 210
Boston University
TommyO's picture

Nothing new here.

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

jjf's picture

Nice graphics but I wouldn't want my beer tasting like... sea water? Even though it's gonna be quenching my stomach with molten lava. :P imo.

jjf
Activity Score 258
Copywriter at LINs Advertising & Marketing
Glut's picture

bad, very bad

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
FahadV's picture

Ok idea, but execution is bad, Molten lava connected with Sea water and then the brand image of Lion, dont mix up together.

FahadV
Activity Score 6
Marketing Manager
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