Agency Network: 
November 2021


We often only afford people a fraction of a second before labelling who they are–or in the healthcare business, what’s wrong with them. Aava Medical has set in motion a culture shift towards how they see people, treating not just the symptom, but the person.

We’ve set out to question long-held assumptions about healthcare – and each other: How are you seen?

Film advertisement created by We Are Open, Finland for Aava Medical, within the category: Health.

Advertising Agency: We Are Open, Helsinki, Finland
Production Company: Grillifilms
Post Production: James Post
Production Service: Baron Noir
Sound Design: Humina
Casting: Agency Icon
Chief Marketing Officer: Pauli Waroma
Executive Creative Director: Marko Vuorensola
Executive Creative Director: Niklas Lilja
Director: Pekka Hara
Executive Producer: Petteri Lehtinen
D.o.P.: Daniel Lindholm
Composer & Sound: Anné Kulonen
Editor: Mikko Löppönen
Colorist: Henri Pulla
Production Coordinator: Mia Ekman
Online Editor: Kimmo Tiainen
Producer, Service Production: Mika Pajunen
Location Manager: Tuuliki Tedre
1st AD: Juri Krutii
Wardrobe: Jörgen Terepson
Sfx: Rauno Linnamäe
Mixing: Jaakko Heikura
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