Your Hero Needs You

Agency Network: 
November 2018


Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

Film advertisement created by Alma, United States for AARP, within the category: Finance.

Advertising Agency: ALMA, Miami, USA
Creative Chairman / Chief Executive Officer: Luis Miguel Messianu
Co-President / Chief Creative Officer: Alvar Suñol
Executive Creative Director / Copywriter: Juan Diego Guzman
Senior Art Director: Jonathan Garcia
Art Directors: Orlando Velez, Emilia Lora
Executive Producer: Jay Rivera
Producer: Victoria Marichal
Account Director: Carola Chaurero
Planner: Tamara Sotelo
Production Company: Joinery
Director: Rob Stanton-Cook
DP: Billy Pena
Executive Producer: Elliot Lucas
Editorial House: ALMA Studio
Executive Producer: Yeyo Marquez
Lead Video Editor: Erik L. Justiniano
Music Studio: Animal Studio
Composer: Alex Mor
Music Studio EP: Alberto Farinas
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kleenex's picture

Cute ad.

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