Not Very Insurancey

Agency Network: 
September 2018


AAMI has released a new film that packs some punch as part of its 'Not Very Insurancey' brand platform, delivered by Ogilvy Melbourne.

In the latest instalment, a typical Aussie family is enjoying a 3D movie night while watching an action-packed car chase, and they get served more than just pizza for dinner. As the thrills unfold, classic catchphrases, memorable characters and comedic storytelling collide in typical AAMI fashion.

This idea shows that when the unexpected happens, you can count on AAMI to deliver quick and easy online claims.

Film advertisement created by Ogilvy, Australia for AAMI, within the category: Finance.

Advertising Agency: Ogilvy, Melbourne, Australia
Executive Creative Director: David Ponce de Leon
Creative Directors: Lenna Boland, Josh Murrell, Sharon Condy
Head of Strategy: Gavin MacMillan
TV Producer: Jennie McCartney
Group Account Director: Milly Scott
Senior Account Director: Belinda Bassingthwaighte
Senior Account Manager: Jess McColl
Social Media Manager: Julia Stretch
Production Company: Rabbit
Director: Owen Trevor
DoP: Ari Wegner
Executive Producer: Lucas Jenner
Editor: Jack Hutchings / The Butchery
Grade: The Refinery
Sound Design: Sam Hopgood / Bang Bang
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kleenex's picture

haha not bad.

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