Description
Film advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.
Advertising Agency:
Z+ Comunicação, São Paulo, Brazil
Creative Director : Manoel Zanzoti
Art Director: Danillo Ferrari
Copywriter : Zé Ricardo Novoa
Account Director: Renata Vieitas
Account manager : Maria Freire
RTVC: Fernando Yamanaka
Production Company: Paranoid BR
Scene Directors: Heitor Dhalia, Pedro Coutinho
Photographer Director: Lito Mendes da Rocha
Editor : Federico Brioni
Sound Studio: Lua Nova
Post production: Clan Vfx
Creative Director : Manoel Zanzoti
Art Director: Danillo Ferrari
Copywriter : Zé Ricardo Novoa
Account Director: Renata Vieitas
Account manager : Maria Freire
RTVC: Fernando Yamanaka
Production Company: Paranoid BR
Scene Directors: Heitor Dhalia, Pedro Coutinho
Photographer Director: Lito Mendes da Rocha
Editor : Federico Brioni
Sound Studio: Lua Nova
Post production: Clan Vfx
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Nov 08, 2013 - 11:04McAdvertising
Should have started on the moon, then cut to earth. Would have been more powerful to show that first step (in the close up) on a gravel field, at night. So when we cut wide, we see that it's just a child on earth walking in the moonlight...not a kid bouncing on the moon...which seems hokey, and not as conceptually strong.
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