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Moon

Agency Network: 
Published/Aired: 
November 2013

Description

Film advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.

Advertising Agency: 
Z+ Comunicação, São Paulo, Brazil
Creative Director
: Manoel Zanzoti

Art Director: 
Danillo Ferrari
Copywriter
: Zé Ricardo Novoa
Account Director: 
Renata Vieitas
Account manager
: Maria Freire
RTVC: Fernando Yamanaka
Production
 Company: Paranoid BR
Scene Directors: 
Heitor Dhalia, Pedro Coutinho
Photographer Director: 
Lito Mendes da Rocha
Editor
: Federico Brioni
Sound Studio: 
Lua Nova

Post production: 
Clan Vfx
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McAdvertising's picture

Should have started on the moon, then cut to earth. Would have been more powerful to show that first step (in the close up) on a gravel field, at night. So when we cut wide, we see that it's just a child on earth walking in the moonlight...not a kid bouncing on the moon...which seems hokey, and not as conceptually strong.

McAdvertising
Activity Score 180
DesignDine's picture

You got a point (Y)

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

faissalo's picture

That's exactly right. Current execution made my eyes sting

faissalo
Activity Score 728
Art Director |

Nice init

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