State of Unitedness

Agency Network: 
September 2021


To honor the 20th anniversary of 9/11, the Wunderman Thompson team, in collaboration with the 9/11 Day co-founders, brought together a historic group of 9/11 family members, first responders, recovery workers, survivors, veterans, and Gold Star family members. Taking inspiration from the Tribute in Light annual memorial, one by one, the 23 speakers step into the spotlight to share the feeling of unity that followed 9/11. They remind us to focus on kindness and to “never forget” what we are capable of doing together. The campaign challenges everyone to do a good deed to help others at

Film advertisement created by Wunderman Thompson, United States for 9/11 Day, within the category: Public Interest, NGO.

Advertising Agency: Wunderman Thompson
Chief Creative Officer, Wunderman Thompson North America: Taras Wayner
Chief Creative Officer, Wunderman Thompson New York: Jill Applebaum
Creative Director: Peepo David
Associate Creative Director: Saedi Burke
SVP Content Production, Wunderman Thompson North America: Angela Barber
Senior Content Producer: Ilene Kramer
Managing Director: Helder Santo
Director: Alex Ikenberg
Senior Talent Manager: Christopher Friedel
Executive Director of Music and Audio: Paul Greco
Associate Director Business Affairs: Cristina Blanco
Business Affairs Manager: Jennifer Ross
Director: Amber Grace Johnson / Object & Animal
Director of Photography: Arseni Khachaturan
Executive Producer: Justin Benoliel
Executive Producer: James Cunningham
Executive Producer: Emi Stewart
Editor: Oliver Best / White House Post
Assistant Editor: Jordan McAfee-Hahn
Producer: Lucia Villalta
Lead Flame Op: Mike Roy / Carbon VFX
Flame Op: Carmen Maxcy
Producer Tara Burgoyne Elliot
Executive Producer: Matthew McManus
Arranger: Dan Zank / Yessian Music
Producer/Engineer: Gerard Smerek
Executive Producer: Marlene Bartos
Partner / Audio Mixer: Peter Holcomb / Sound Lounge
Senior Audio Mixer: Rob Sayers
Senior Producer: Dana Villarreal
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