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Tequila Is Liberty, Let them eat cake

Campaign
Agency Network: 
Published/Aired: 
July 2010

Also From This Campaign 3

Description

Film advertisement created by The Martin Agency, United States for 901 Silver Tequila, within the category: Alcoholic Drinks.

Advertising Agency: Martin Agency, USA
Creative Directors: Mike Hughes, John Norman
Creative Team: Keith Tilford, Eric Tilford
Account Supervisor: Marc Kempter
Production Company: superstudio, Santa Monica, CA
Director: Justin Timberlake
Director of Photography: Jeff Cronenweth
Executive Producer: Dana Garman
Editorial Company: Rock Paper Scissors, Santa Monica, CA
Editor: Kirk Baxter
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Highest Rated

Ed Rapport's picture

yeah the look was a good one.. not sure where the copywriter was trying to take his or her audience?

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Guest's picture

haha, the ending makes this

Guest
CommandZ's picture

I like the look of this but thats about it. Overall it seems way too self conscious. Interesting choice for director. Was this more for reasons of getting press then true chops?

CommandZ
Activity Score 2515
Creative Director
Ed Rapport's picture

yeah the look was a good one.. not sure where the copywriter was trying to take his or her audience?

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
tytpol's picture

So so. No. So so so. Yep...

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

cpaige88's picture

Yeah, I don't like this. I don't buy it. I don't think she's convincing in her delivery of the *mediocre* copy... hmm, maybe the copy is the problem. And why the heck does she need to be undressed in the end? Oh yeah, it's an alcohol ad. Still, they wouldn't have needed to go THERE if the rest of it was actually worthwhile.

cpaige88
Activity Score 170
Webster University
Guest's picture

no stars for this.

Guest
Shadow Ops's picture

they look fantastic...they listen horrible. baffling really and i like highest common denominator copy.

Shadow Ops
Activity Score 148
Copywriter |

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