Agency Network: 
February 2017


Campaign goal is recruitment. The :90 Super Bowl “story intro” ad will run, nationally, just prior to halftime. We see a Mexican mother and daughter embark on a journey. The spot ends before they reach their destination. Viewers are directed online for the conclusion. See second ad above for the conclusion.

Film advertisement created by Brunner, United States for 84 Lumber, within the category: Professional Services.

Advertising Agency: Brunner, Pittsburgh, USA
Creative Director: Dave Vissat
Chief Creative Officer: Rob Schapiro
Associate Creative Directors: Derek Julin, Kevin Corfield
Chief Client Officer: Jeff Maggs
Account Director.: Lauren Tedesco
Senior Account Manager: Dana Lucas
Associate Broadcast Director.: Kathy Baldauf
Agency Production: FIXER Partners
Executive Agency Producers: John Noble, Brad Powell
Production Company: Sanctuary
Director: Cole Webley
Director of Photography: Justin Brown
Creative Director: Matt Wilson
Line Producer: Christopher Cho
Executive Producer: Preston Lee
Heads of Production: Adam Litt, Leopoldo Luisetti
Production Designer: Christopher Lagunes
Editorial: Final Cut
Editor: Jeff Buchanan
Exec Producer: Sarah Roebuck
Producer: Penny Ensley
Head of Production: Jen Sienkwicz
Assistant Editor: Geoff Hastings
Cutting Assistant: Andre Castiglioni
Visual Effects: Method Studios
Executive Producer: Stuart Robinson
CG Supervisor: Boaz Livny
VFX Supervisor: Eliza Pelham Randall
Flame Artists: Stephen Morris, Jared Pollack
Senior VFX Producer: Bennett Lieber
Color Grading: Company 3
Colorist: Tom Poole
Music: Future Perfect
Composer: Victor Magro
Producer: Max Gosling
Audio Post: Heard City
Sound Mixer: Phil Loeb
Log in to post comments

Highest Rated

Pete R.'s picture

Touching! Bravo.

Pete R.
Activity Score 3412
Pete R.'s picture

Touching! Bravo.

Pete R.
Activity Score 3412
morse's picture

Very emotional, but the conclusion leaves me wanting more. It's confusing.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

BAdsoftheworld's picture


Activity Score 3519
Leviandr's picture

It like a super short movie. No words. Just emotions.

Activity Score 38
ksbelden's picture

Totally great ad. I am proud that you voiced an opinion contrary to our current administration. Their xenophobia and that of their supporters is reminiscent of a similar attitude in the US in 1917. Fear of the Asian immigrant and immigrants from Eastern Europe and the Middle East which led to isolationism and WWII. Thank you again for shining a light on the picture.

Activity Score 2
Featured Content

Latest Collections