Mike

Campaign
Agency Network: 
Published/Aired: 
February 2009

Also From This Campaign 2

Description

Film advertisement created by BBDO, Argentina for 7UP, within the category: Non-Alcoholic Drinks.

Creative Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodríguez Cohen, Rodrigo Grau
Copywriter: Ariel Abramovici
Art director: Bruno Acanfora
Planner: Florencia Leonetti
Agency Producers: Veronica Zeta, Peli Soutric
Account Director: Daniel Albamonte
Account Executive: Denise Orman
Production Company: Rebolucion
Director: La Doble Nelson
Executive producer: Patricio Alvarez Casado
Post-production: Pickle
Music: Papamusic
Audio post-production: No Problem
Advertiser supervisors: Federico Bluthgen, Nicolás López Martí, Ubaldo Aguirre, Soledad Azarloza
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Jet Propulsion Lab's picture

I absolutely love this spot.

"Give me those quotation marks." How funny is that?! :D

Free from things you don't want in life is hardly a new concept, but it comes across pretty fresh with this comic approach.

Good casting, too!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Zeus's picture

WTF???

Zeus
Activity Score 906
somewhere
Guest's picture

está buenaa

lucciano!

Guest
Guest's picture

WHY!!! Why does the best creative come out of Argentina!!!! Seriously America!

Guest
Guest's picture

MIS RESPETOS!

Guest
Guest's picture

EXCELLENT!!!!!!!!!! SUPERB STUFF!!!!!!

Guest
SwordfishMedia's picture

very creative!!! so cool!!!

SwordfishMedia
Activity Score 40
cross-media agency |

Swordfish Media
http://www.thisisswordfish.com/
http://swordfish-media.com/

Guest's picture

This is so good. It's best I have seen in long time. Congrats!

Guest
kurtberengeiger's picture

These two are nice. Good work.

kurtberengeiger
Activity Score 7353
Copywriter
Guest's picture

so nice, I realy like ! !!

Guest
Guest's picture

a joke

Guest
Guest's picture

I know YOU ARE, but what am I?

Guest
Guest's picture

it's really great...

Guest
senshizors's picture

HAHA Awesome!

Buenísima.

senshizors
Activity Score 5
Graphic Designer
Guest's picture

excellent.. great work by the copy writer..

Guest
Guest's picture

Excellent Spot. Only creative people can love this work.

Congratulations!!

Guest
Guest's picture

THIS THE EXAMPLE THAT ARGENTINIAN S ADVERTISING CAME FROM OTHER WORLD.

THIS IS THE BEST CAMPAING OF ADS OF HE WORLD

Guest
Guest's picture

The Quotation Marks skit was a bit by Chris Farley on SNL ages ago. Granted that this had a different ending but it feels way too close. Can we really applaud work when they've taken from someone else's creativity?

Guest
Guest's picture

magnifico!

Guest
robmond's picture

ajajaja
muy buenoo!!

robmond
Activity Score 3
Creative Director
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