Description
Film advertisement created by BBDO, Argentina for 7UP, within the category: Non-Alcoholic Drinks.
Executive Creative Directors: Ramiro Rodríguez Cohen, Rodrigo Grau
Copywriter: Ariel Abramovici
Art director: Bruno Acanfora
Planner: Florencia Leonetti
Agency Producers: Veronica Zeta, Peli Soutric
Account Director: Daniel Albamonte
Account Executive: Denise Orman
Production Company: Rebolucion
Director: La Doble Nelson
Executive producer: Patricio Alvarez Casado
Post-production: Pickle
Music: Papamusic
Audio post-production: No Problem
Advertiser supervisors: Federico Bluthgen, Nicolás López Martí, Ubaldo Aguirre, Soledad Azarloza
I absolutely love this spot.
"Give me those quotation marks." How funny is that?! :D
Free from things you don't want in life is hardly a new concept, but it comes across pretty fresh with this comic approach.
Good casting, too!

está buenaa
lucciano!

WHY!!! Why does the best creative come out of Argentina!!!! Seriously America!

MIS RESPETOS!

EXCELLENT!!!!!!!!!! SUPERB STUFF!!!!!!
very creative!!! so cool!!!
Swordfish Media
http://www.thisisswordfish.com/
http://swordfish-media.com/

This is so good. It's best I have seen in long time. Congrats!

so nice, I realy like ! !!

a joke

it's really great...

excellent.. great work by the copy writer..

Excellent Spot. Only creative people can love this work.
Congratulations!!

THIS THE EXAMPLE THAT ARGENTINIAN S ADVERTISING CAME FROM OTHER WORLD.
THIS IS THE BEST CAMPAING OF ADS OF HE WORLD

The Quotation Marks skit was a bit by Chris Farley on SNL ages ago. Granted that this had a different ending but it feels way too close. Can we really applaud work when they've taken from someone else's creativity?

magnifico!