Sweet Lovin'

Agency Network: 
December 2021


7-Eleven Sweden and agency Åkestam Holst NoA just launched its latest campaign for brownies and muffins, and it's really passionate.

Fika – a somewhat more relaxed and spontaneous version of the brits afternoon tea – is as Swedish as ABBA. It's a daily tradition where you gather with your friends to enjoy pastries and coffee. To say that swedes simply like their fika is an understatement. They love it. In this campaign, 7-Eleven Sweden depicts their customers' passion for pastries – taking it all the way – by showing passionate sweet-toothed swedes giving their fika some sweet lovin'.

Film advertisement created by The North Alliance, Sweden for 7-Eleven, within the categories: Confectionery, Snacks, Food.

Advertising Agency: Åkestam Holst NoA, Stockholm, Sweden
Design Agency: Bold NoA
Creative / Åkestam Holst NoA: Andreas Karlsson
Creative / Åkestam Holst NoA: Noah Bramme
Creative Director / Åkestam Holst NoA: Joakim Khoury
Producer / Åkestam Holst NoA: John Mullersdorf
Strategist / Åkestam Holst NoA: Frida Norén
Planner / Åkestam Holst NoA: Daniel Smedfors
Creative Assistant / Åkestam Holst NoA: Stella Jeansson
Designer / Bold NoA: Magnus Norlander
Designer / Bold NoA: Johan Terzis
Client Director / Bold NoA: Harry Elonen
Account Manager / Bold NoA: Lisa Virding
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