Agency Network: 
February 2012


Multitasker James Franco has taken on yet another project. The actor, writer, perpetual student has directed his first ever ad campaign for 7 For All Mankind Jeans. Born from an art film imagined and created by Franco in collaboration with the brand’s creative agency, LIPMAN, the unorthodox campaign is an innovative multimedia experience that embodies the brand’s California roots and ‘forever cool’ aesthetic. The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco. The campaign will feature a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be

Film advertisement created by Lipman, United States for 7 For All Mankind, within the category: Fashion.

Advertising Agency: Lipman, New York, USA
Chief Creative Officer: David Lipman
Creative Director: Amir Zia
Photographer: James Franco
Additional credits: Cast
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Temple's picture

Sorry, couldn't make it past 0'30''. If I have missed something of cosmic importance, drop a note.

Activity Score 11339
Creative Director
sambuca's picture

there is a hot chick at 1:49

Activity Score 1066
Art Director at tolingo GmbH
ishiboy's picture

I just wasted 2:34 seconds of my life. Maybe more, considering it was buffering.

Activity Score 497
Creative Director at Mumbai, India
samuel suh's picture

hahahahahahahahaha.yeah most definitely

samuel suh
Activity Score 8
kleenex's picture

the video was just blah.

Activity Score 58777
Web Designer/Developer
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