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Stage

Campaign
Agency Network: 
Published/Aired: 
March 2015

Also From This Campaign 4

Description

Film advertisement created by BBDO, United States for 5 Gum, within the category: Confectionery, Snacks.

Advertising Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Mark Taylor
Executive Creative Director: Andres Ordonez
Creative Directors: Josh Gross, Pedro Perez
Creative Director: Jeff Cenna
Copywriter: Hope Nardini
Junior Copywriter: Garrete Vernon
Head of Integrated Production: Rowley Samuel
Executive Producer: John Pratt
Producer: Maria Xerogianes
Music Producer: Daniel Kuypers
Vice President: Julien Lemoine
Client Service Director: Lianne Sinclair
Global Account Director: Jamie DeFer
Account Executive: Makenzie Mouser
Group Planning Director: Elke Anderle
Senior Planner: Allison Arling-Giorgi
Production: Stink TV
Director: Norman Bates
Managing Director: Jeff Baron
Executive Producer: James Cunningham
Head of Business Affairs: Angie Okamura
Line Producer: Natalie Jacobson
Production: Oriental Films
Executive Producer: Diego Robino
Head of Production: Cecilia Benech
Coordinator: Magdalena Martinez
Executive Assistant: Luciana Goldberg
Producer: Cariana Astraldi
Post Production: Company 3
Colorist: Stefan Sonnenfeld
Executive Producer: Rhubie Jovanov
Editorial: Cut & Run
Editor: Jay Nelson
Producer: Remy Foxx
Executive Producer: Carr Schilling
Graphics: Sarofsky
Executive Creative Director: Erin Sarofsky
Creative Director: John Filipkowski
Executive Producer: Steven Anderson
Producers: Erik Crary, Michael Burke
Designer / Animator: Duarte Elvas
2D Animator: Adam Tow
3D Animator: Alex Kline
VFX & Finishing: The Mill
Head of Production: Andrew Sommerville
Head of 2D: Randy McEntee
Final Mix: Stir Post Audio
Sound Designer / Mixer: Amber Tisue
Producer: David Kaplan
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Highest Rated

Ashcer's picture

After watching the commercial, the gum did not stand out and satisfy the audience. The gum logo hardly came out and the story didn’t do a good job in impacting the audience. Even though it was a short 15 seconds, I’m sure there was other ideas that could have been better than the ballerina chewing the gum before her performance. In example would be perhaps sharing the gum with other people around her or even going into her purse to find it. Also, perhaps having a place to put the gum and accidently falling off in the performance and everyone starring at the gum. Even though it’s a short commercial, the company should have done the best they could in fitting more about the gum and not so much on the ballerina. There has been previous commercials by the same gum and seemed to expose it quite well. The one cool thing about this one was the countdown towards the end.

Ashcer
halaby87's picture

It's just normal nothing new

halaby87
Activity Score 10420
Hadrons's picture

It's bad.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Darkwing Duck's picture

This is actually a commercial about chewing gum. Nothing gave me that impression except the image of the ballerina smacking on 5 Gum just before going on stage. Obviously the ballerina was nervous and the 5 Gum she was chewing gave her the strength to face the audience and perform. So basically the ad could be summed in these six words: Keep Calm and Enjoy 5 Gum.
But this ad really cant explain much because it is limited by the 15 second time slot. No opportunity for any storyline or backstory, just a scenario that is open to interpretation by the viewer. Based on how the ballerina was carrying herself and the quality of her dressing room we believe that she may have been the lead performer in that show. We also assume that this particular performance is special somehow. Is it her first performance on this stage? Is it her first as lead? Is there some special person like the Pope or president in the audience that could be giving the performer nerves? All these questions we have to answer for ourselves and that is why this ad works, albeit badly.
Can we really tell a story that revolves around a piece of chewing gum in 15 seconds and have it be effective? The answer is: you can try but you might not be successful!

Darkwing Duck
Activity Score 18
Ashcer's picture

After watching the commercial, the gum did not stand out and satisfy the audience. The gum logo hardly came out and the story didn’t do a good job in impacting the audience. Even though it was a short 15 seconds, I’m sure there was other ideas that could have been better than the ballerina chewing the gum before her performance. In example would be perhaps sharing the gum with other people around her or even going into her purse to find it. Also, perhaps having a place to put the gum and accidently falling off in the performance and everyone starring at the gum. Even though it’s a short commercial, the company should have done the best they could in fitting more about the gum and not so much on the ballerina. There has been previous commercials by the same gum and seemed to expose it quite well. The one cool thing about this one was the countdown towards the end.

Ashcer
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