MJ’s Greatest Moments

Agency Network: 
September 2010


Film advertisement created by 72andSunny, United States for 2K Sports, within the category: Gaming.

Advertising Agency: 72andSunny, Los Angeles/Amsterdam
Creative Directors: Bryan Bowles, Jason Norcross
Writer: Phil Henson
Executive Producer: Sam Baerwald
Agency Producer: Vicki Trip
Designer: Jay Kamath
Production Company: Robot Film, LA
Director: Chris Robinson
Executive Producer: Roseanne Cunningham
DP: Omer Ganai
Producer: Billy Parks
Editorial: NO6, Santa Monica, CA
Editor: Dan Aronin
Assistant: Kelly Henson
Post-production: NO6, Santa Monica, CA/Color Company 3, Santa Monica, CA
Online Artist: Connor Mullaney
Colorists: Dave Hussey, Rob Sciarratta
Audio Post: Lime Studios, Santa Monica, CA
Mixer / Engineer: Joel Waters
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HappyHour's picture

these don't really have any idea behind them whatsoever. and fortunately, for their target, they don't need to. they get every basketball fan's attention by portraying a common fantasy - what it would be like to hang out and play video games with your favorite NBA stars. the other side of what seems to be their target, video game lovers, will be drawn in by the incredible graphics and new features of this particular game, which will be what drives purchases. winner.

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