1xBet Advertising Conquers the World

Agency Network: 
May 2020


The 1xBet betting company introduced a new commercial that has been praised by the professional film community worldwide. Foreign colleagues appreciated not only the idea, but also the incredible technical complexity of the work: the video was filmed just in one shot.

It is important that the product is domestic. The project, including script, production and post-production, is fully implemented by the Russian advertising agency 9 Pandas (9 Панд). The shooting took place in St. Petersburg, and the only foreigner on the set was the main character - a Briton of French descent.

According to users of social networks, where the video is rapidly gaining popularity, this is not just advertising, but a real product of cinema art. This is exactly the way how the image video of a large international company should look like. And this only adds pride for compatriots who managed to raise the bar for video production to such a level.


Film advertisement created by 9 Pandas, Russia for 1xBet, within the category: Gambling.

Advertising Agency: 9 Pandas, Russia
Director: Ivan Krasnyi
Written by: Maksim Kiryukhin
Director: Krasnyi Ivan
Producer: Skabo Sergey
DoP: Andrey Nikolaev
Gaffer: Artem Antonov
Trinity operator: Maksim Orlov
CG supervisor: Andrey Chibisov
Sound: Artem Mihaenkin
Color: Timofey Goloborodko
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