Agency Network: 
Published/Aired: 
May 2021

Description

Unbound by rules or convention - this is the ethos behind 14 Hands Winery, Washington state’s second largest winery. A brand inspired by the untamed spirit of the wild horses that once freely roamed eastern Washington. The winery reflected on those very roots to inspire its biggest marketing effort ever: a complete relaunch of its iconic brand with a new strategic direction and fresh campaign, executed with the help of agency of record, Team One.

“Find Your Wild” is the new brand platform that speaks to the 14 Hands brand spirit, the unconventional approach to winemaking, and the target consumers who are spontaneous participants in life. “Find Your Wild” celebrates how we all have a bold side. Something that exists in parallel to our “buttoned-up side” that reminds us to play and what it means to be truly alive. This idea comes to life in this new campaign that introduces 14 Hands’ full brand refresh, the bold new look and feel of both the bottles and cans, and stands out amongst a clutter of cliche wine advertising.

Film advertisement created by Team One, United States for 14 Hands Winery, within the category: Alcoholic Drinks.

Advertising Agency: Team One, USA
Creative Director: Jesse Blatz
Creative Director: Matt Lanzdorf
Associate Director of Content: Leah Bohl
Associate Producer: Robert Holeman
Chief Creative Officer: Chris Graves
Executive Creative Director: Jason Stinsmuehlen
Chief Executive Officer: Julie Michael
Group Account Director: Emily Krueger
Management Supervisor: Katie Czerwonka
Account Supervisor: Elliott Klein
Director of Strategy: Nicole Cestaro
Media Director: Rinku Mahbubani
Associate Director of Business Affairs: Janet Anderson
Project Manager: Kaitlyn Ha
Project Manager: Henry White
Director of Content: Sam Walsh
Production Company: MJZ
Director: Steve Ayson
Line Producer: Sarah Cook
Executive Producer: Emma Wilcockson
DP: Marty Williams
Editorial Company: Union Editorial
Editor: Tim Thornton-Allan
Assistant Editor: Chris Walker
President/Managing Partner: Michael Raimondi
Executive Producer: Joe Ross
Finishing Company: Hunter
Flame Artists: Carolyn Woods, Evan Guidera
Graphics: Mannix Rickenbacher
Executive Producer: Logan Aries
Telecine: Co. 3
Colorist: Tom Poole
Music: South
Composers: Rusty Logsdon, Jon Darling
CDs: Dan Pritikin, Matt Drenik
Sound Designer: Robin Holden
EP: Ann Haugen
Producer: Ignacio Zas
Recording Studio: Margarita Mix
Sound Mixer: Nathan Dubin
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