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Hair

Agency Network: 
Published/Aired: 
October 2008

Description

Film advertisement created by Lowe, Sweden for 100W, within the category: Professional Services.

Caption

100W. Awarding effective advertising.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Håkan Engler
Art Director: Petter Lublin
Copywriter: Olle Langseth
Director: Sebastian Reed
Other additional credits: Camp David
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musback's picture

Hahahahahhahahaha brilliant!, just f*ckin brilliant!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com is looking for a job!

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

BE MY GUEST's picture

Brilliant piece of work. An advertising job may not be as noble as that of doctors, engineers, teachers...but hell yes, we influence minds hands down!

BE MY GUEST
Activity Score 44
Top Of Mind, Los Angeles
Quink's picture

Cute. and in the next execution you'll see an eskimo buying a fridge. or an Arab buying some sand.

Quink
Activity Score 234
Copywriter
stitchy's picture

oh how racist some fags can be!!!
n where ull b? buying more lollipops?

stitchy
Activity Score 779
creative design
elgrillo's picture

if the ad is so effective shouldn't he go straight for the braun?

elgrillo
Activity Score 26
Art Director at Hello
BE MY GUEST's picture

Whatever happened to ordinary consumer behavior here? When you buy an appliance, you tend to try all before you choose. Unless of course, you own Braun.

BE MY GUEST
Activity Score 44
Top Of Mind, Los Angeles
sneakyhands's picture

also, why does he only try two? it seems like his purchase decision was influenced more by the louder (more powerful) braun hairdryer. that, or he came in for a braun and compared it to a bargain brand to see if the performance difference justified the price difference. any matter, in my opinion, the story isn't clear and i'm not sold that they sell.

sneakyhands
Activity Score 1857
Copywriter
Grrrr's picture

It's so bad it makes me want to cry and ask: why is the guy drying his bald head instead of his whiskers?

Grrrr
Activity Score 1961
Illustrator
Hermoso's picture

only one question: effective advertising is the one that makes you buy shit you don't need?

good idea anyway.

Hermoso
Activity Score 64
Copywriter at Copywriter
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