"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born.
Experiential advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.
Creative Directors: Bartek Klimaszewski, Marcin Sosinski
Art Directors: Janina Szwykowska, Bartosz Włodarczyk
Motion designers: Vladyslav Kravets, Malgorzata Wojtkowiak
Post production: Rafal Jastrzebski
Copywriters: Łukasz Kołakowski, Zbigniew Marczak, Małgorzata Garapich-Nowicka, Natalia Karawajczyk
Client: Klaudia Król-Jasińska, Katarzyna Kościesza, Tobiasz Adamczewski, Sebastian Szustak
Outrage: Monika Sidorowicz, Tamara Cibor Adela Ostaszkiewicz, Joanna Dziel, Marta Śleszyńska, Marcelina Tuszyńska, Michał Chwiałkowski, Jan Dąbrowski, Piotr Szulc
Melt: Kuba Matyka, Kamila Staszczyszyn, Karolina Cykowska-Halczuk
PRO8L3M: Oskar Tuszyński, Piotr Szulc