6th Extinction

Agency Network: 
March 2019


"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born.

Experiential advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.

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