It’s the phone Canadians didn’t know they needed – until now.
To mark the revamp of its mobile app, Wendy’s Canada has created limited-edition Wendy’s Phones and is giving them away on Twitter. These sweet phones feature their own branded OS skin plus the latest technology including an integrated GPS navigation system to get Canadians to their nearest Wendy’s, as well as ample battery life to watch Wendy’s ads, order Wendy’s, and watch videos while eating Wendy’s. And, if they must take pictures of their food, there’s no better way to do it than on the Wendy’s phone, complete with front and rear facing cameras with more megapixels than the Baconator has bacon.
We know what those other digital assistants sound like… but what about Wendy?
The world is about to find out – because the best feature of this limited-edition Wendy’s Phone is the ‘Hey Wendy’ voice assistant who responds to questions with some pretty clever comebacks. Just say “Hey, Wendy” and you can set an alarm, get directions, even ask Wendy to tell you a joke. And if she feels like it, she might even do it!
The Campaign Supporting the Phone
The concept for the limited-edition phone drop and the launch campaign were developed by McCann Canada. The drop will be supported on Spotify and on Twitter via sponsored ads, trend takeovers, a branded emoji and a livestream event. PR and influencer outreach is being handled by Wendy’s PR AOR, Ketchum, and media is handled by Wendy’s media AOR, Initiative.
Experiential advertisement created by McCann, Canada for Wendy's, within the category: Food.
Chief Creative Officer, McCann Canada: Josh Stein
Associate Creative Director, McCann Canada: Bill Schaefer
Associate Creative Director, McCann Canada: Amy O’Neill
Agency Producer, McCann Canada: Jacqueline Bellmore
Account Management, McCann Canada: Patrick O’Donovan
Account Management, McCann Canada: Alexandra Lindsay
Brand Strategy, McCann Canada: Liam Brown
Social Strategy, McCann Canada: Brad Richardson
Social Strategy, McCann Canada: Phil Dos Santos