First time, anytime

Agency Network: 
March 2017

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This film is about encouraging the elderly to try something new for the first time and loving it!

Shares CCO, Ogilvy & Mather Italy, Giuseppe Mastromatteo, “…no sappy undertones or easy tears, which would have made our task easier. Instead, we raised the bar and created a video full of energy, positiveness and joy of living…”

The story debunks all preconceptions and stereotypes, as Pino Auber, a 79 year-old man appears atop a ten meter platform to dive into an Olympic size swimming pool while budding young divers train and watch on.

Advertising Agency: Ogilvy & Mather, Italy
Chief Creative Officers: Giuseppe Mastromatteo, Paolo Iabichino
Client Creative Directors: Marco Geranzani, Giordano Curreri, Matteo Pelo
General Manager: Alessandro Pierobon
Client Service Director: Erica Dellago
Account Executive: Camilla Fiorentini
Head of Planning: Filippo Ferraro
Planner: Luca Tapognani
Choice Architect: Emanuela Lovotti
TV Producer: Lorena Padovan
Director: Amanda Blue
DOP: Ian Murray
Production House: The Family
Executive Producer: Lorenzo Ulivieri
Producer: Tania Dal Pra’
Post Producer: Simone Barbella
Junior Producer: Francesca Pistorio
Post Production: Iggy Post
Editor: Marco Bonini
Color: Orash Rahnema
Music: Lennert Busch
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kleenex's picture

I liked.

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