The sound of war

Agency Network: 
May 2017


Many wars are happening in the world, but not all of them are noticed. So we went to the street with real audios of war, asking where the sounds came from.
Then revealed the answer: the audios are from slum Complexo do Alemão, in Rio de Janeiro. The reactions show the reality.

Experiential advertisement created by Voz das Comunidades, Brazil for Voz das Comunidades, within the category: Agency Self-Promo.

Advertising Agency: Voz das Comunidades, Rio de Janeiro, Brazil
Creative Director / Copywriter: Pedro Portugal
Film-maker: Betinho Casas Novas
Photographer: Betinho Casas Novas, Renato Moura
Report: Maria Morganti Pinheiro
Approval: Rene Silva
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kleenex's picture

not bad.

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