Volvo’s aim is that no one should be killed or seriously injured in a new Volvo. But why would we stop there, if we can also save lives? We launched Volvo Lifesaver: Volvo cars equipped with an AED, connected to the national emergency call system.
Experiential advertisement created by WPP, Netherlands for Volvo, within the category: Automotive.
Creative (copy & Concept): Rens Quirijnen
Creative (art & Concept): Stephan Gonissen
Creative Directors: Gijs Sluijters, Joris Tol