Volvo Lifesaver

Agency Network: 
September 2019


Volvo’s aim is that no one should be killed or seriously injured in a new Volvo. But why would we stop there, if we can also save lives? We launched Volvo Lifesaver: Volvo cars equipped with an AED, connected to the national emergency call system.

Experiential advertisement created by WPP, Netherlands for Volvo, within the category: Automotive.

Advertising Agency: Grey - Ogilvy Social.Lab Amsterdam, Amsterdam, Netherlands
Creative (copy & Concept): Rens Quirijnen
Creative (art & Concept): Stephan Gonissen
Creative Directors: Gijs Sluijters, Joris Tol
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