U.S. Soccer and Volkswagen AR Experience

Agency Network: 
Published/Aired: 
August 2021

Description

Volkswagen of America has launched an exciting fan experience to showcase the new ID.4 along with their presenting partnership with U.S. Soccer this season. Fans have the opportunity to check out the ID.4 electric vehicle and engage with a new WebAR experience at U.S. Soccer events. Just point your phone at the new custom-wrapped ID.4 electric vehicle to bring the animated U.S. Soccer & Volkswagen AR experience to life. The animation depicts various U.S. Soccer athletes as they hone in to score a goal or celebrate a play that paid off.

Experiential advertisement created by Groove Jones, United States for Volkswagen, within the categories: Automotive, Sports.

Advertising Agency: Groove Jones, Dallas, United States of America
Agency: STN Digital
Agency: Gilt Edge Soccer Marketing
Production: 2Tall Illustration
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