Rent a Finn

Agency Network: 
May 2019


According to the UN, Finland is the happiest country in the world – thanks to the special connection between people and nature. Studies have shown that nature can have a positive impact on our minds and alleviate stress.

At the same time, the world is getting busier. Many travelers search for silence and serene nature. Well, Finland has those things in abundance. But how to teach the world this happy, close-to-nature lifestyle? The idea: Rent a Finn.

Now it’s time everyone had a chance to learn from the best. To become as happy as a Finn, you can rent one and learn how. Rent a Finn is not only unique and ownable to Finland due to its rational background from the UN Happiness Report, but also meaningful because of its higher purpose of bringing more happiness to the world.

The campaign has so far reached 149 countries with paid advertising in only 10 markets. The reach has raised as high as 1,366 billion – 98,5% coming from earned media. The PR value of the campaign reached € 34 175 321.

Experiential advertisement created by Grey, Finland for Visit Finland, within the category: Hospitality, Tourism.

Advertising Agency: SEK | PART OF GREY
Media Placement: Dagmar
Film Production: Cocoa Mediaproductions, SEK
Digital production: Creuna Finland
Additional credits: Hintsa Performance
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kleenex's picture

I love the concept.

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