Vans created a shoe made to fit skaters needs and reduce injuries. You can pretty much say it's an insurance. But skaters doesn't see this updated new shoe like that. So to state the differences of the Vans Pro, we had to create a real insurance to make it clear. Vans wanted to prove to skaters that no fear or no injuries would make them have to sit on the side of the rail anymore.
Experiential advertisement created by Berghs School Of Communication, Sweden for Vans, within the categories: Fashion, Public Interest, NGO, Retail Services, Sports.