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Agency Network: 
Published/Aired: 
October 2019

Description

A significant number of households in Canada rely on social assistance for food and other essentials. To raise awareness about the socially excluded, in the summer of 2019, we teamed up with United Way: Centraide du Grand Montréal by hitting the road and setting up shop in a place where people enjoy their food the most: the largest food truck event in Montreal. But as opposed to ordering a meal for themselves, we invited them to order one to fill up someone else’s life instead.

Advertising Agency: lg2, Montreal, Canada
Art direction: Patrick Seymour
Copywriter: Annika Ramchandani
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