As the temperature drops, iPhone dies fast. Uniqlo will promote the phone case that made with Heat-tech fabric. So, It can keep warm the phone, and people don't need to worry that their phones die suddenly in the cold weather. Also, Uniqlo can promote their superiority of Heat-tech fabric by figuring out people's problem.
Experiential advertisement created by School of Visual Arts, United States for Uniqlo, within the category: Fashion.