In Bangladesh, there are 36 million financial outcasts living off the land, and without the ability to access credit, save, and secure their future.
Small farmers usually grow more than they can sell in local markets. This excess produce is often wasted or sold at a loss to middlemen.
AgroBanking by United Commercial Bank is the world’s first initiative to transform fresh fruits and vegetables—into bank accounts.
UCB, one of the Largest Banks partnered with the largest grocery chain in Bangladesh, Shwapno, to purchase such goods at fair prices.
AgroBanking allows farmers to open microsavings accounts in exchange for their produce.
Through its massive farmer and distribution network, Shwapno can deliver the fresh fruits and vegetables to stores across Bangladesh.
Finally giving farmers the opportunity to join the formal economy, reduce inequality and help them grow.
Experiential advertisement created by Grey, Bangladesh for UCB, within the category: Finance.
Chief Creative Officer: Syed Gousul Alam
Group Creative Director: Abu Sayed Mohammad Nurur Rahman
Sr. Creative Director: Mohammad Akrum Hossain
Associate Creative Director: Shariful Islam, Md. Tauhidul Azam
Creative Supervisor Art: Nurul Islam Bhuiyan
Sr. Copywriter: Waleed K. Rajamiya
Sr. Copywriter: Md. Rafiqul Islam
Planning Director: Bitop Das Gupta
Sr. Manager Strategic Planning: Md. Fahim Khan
Photographer: Projna Das Gupta
Executive Director: Syed Mohammed Tariq
AVP, Media, PR & Digital: Md. Abdullah Al Kafi
Group Account Manager: Jihad Bin Tahzeeb
Sr. Account Executive: Nuhash Anjum Khan
Project Coordinator: Manami Sunjia Hossain
Production: Filmy Features