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AYGOLIVE

Agency Network: 
Published/Aired: 
September 2018

Description

Toyota turns the city center of Helsinki into a Social Media Channel - For the launch of the new Toyota AYGO in Finland, Toyota Finland decided to use influencer marketing with a twist. The brand turned 45 digital outdoor displays in downtown Helsinki into a live social media channel for two of Finland's most popular Instagram influencers while they test drove the AYGO. A stunt that was impossible to miss even if you aren't active on social media.

Experiential advertisement created by The&Partnership, Finland for Toyota, within the category: Automotive.

Advertising Agency: The&Partnership Nordics, Helsinki, Finland
Creative Director: Timo Orre
Art Director: Ben Alasuvanto
Copywriter: Riitta Lemberg
Photographer: Vincent Nordström
Client Services Director: Sirkku Söderman
Media Client Lead: Arto Kaihola
Media Account Manager: Pia Hagelberg
Audience Planner: Marko Leskinen
Graphic Designer: Kari Mikkonen
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Highest Rated

bensdonutshop's picture

Hi Kleenex, thanks for your comment, the objective with the experiential part of the campaign was purely to build brand recognition within a certain target group.

bensdonutshop
Activity Score 6
theoliver's picture

How many cars were sold?

theoliver
Activity Score 79
creative director
bensdonutshop's picture

Hi Oliver, thanks for your comment. The objective of the experiential part of the campaign was purely to build brand recognition among a younger demographic so the increase in car sales would be measured over the course of several years

bensdonutshop
Activity Score 6
kleenex's picture

I agree with theoliver how many more cars got sold through this idea.

kleenex
Activity Score 56894
Web Designer/Developer
bensdonutshop's picture

Hi Kleenex, thanks for your comment, the objective with the experiential part of the campaign was purely to build brand recognition within a certain target group.

bensdonutshop
Activity Score 6
bensdonutshop's picture

Comment removed

bensdonutshop
Activity Score 6
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