Toyota turns the city center of Helsinki into a Social Media Channel - For the launch of the new Toyota AYGO in Finland, Toyota Finland decided to use influencer marketing with a twist. The brand turned 45 digital outdoor displays in downtown Helsinki into a live social media channel for two of Finland's most popular Instagram influencers while they test drove the AYGO. A stunt that was impossible to miss even if you aren't active on social media.
Experiential advertisement created by The&Partnership, Finland for Toyota, within the category: Automotive.
Creative Director: Timo Orre
Art Director: Ben Alasuvanto
Copywriter: Riitta Lemberg
Photographer: Vincent Nordström
Client Services Director: Sirkku Söderman
Media Client Lead: Arto Kaihola
Media Account Manager: Pia Hagelberg
Audience Planner: Marko Leskinen
Graphic Designer: Kari Mikkonen