The first Social Robot in the world that uses artificial intelligence for recycling. Is a prototype that can recognize and separate all waste autonomously. It is a robot that facilitates the correct recycling process. It can evaluate waste images in microseconds, and give feedback to a database which shares data with the rest of the network robots. So it creates a waste disposal system with a scalable network. IRBin a smart friend for a sustainable world.
Experiential advertisement created by Wunderman, Peru for Tottus, within the categories: Public Interest, NGO, Retail Services.
Creative Director: Bruno Reggiardo
Head of Art: Augusto Landauro
Art Directors: Miguel Ucañan, Richard Tejeda
Copywriter: Kenny Quiroz
3D Animator: Ricardo Villar
Production: Saturno Films
Director: Alvaro Luque
Additional credits: Erick Carranza, Miguel Angele, Rodrigo Vega, Jean Pier Solorzano, Lizbeth Diaz Nuñez