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Published/Aired: 
May 2020
The Trevor Project: TheTrevorPhoto
The Trevor Project: TheTrevorPhoto
The Trevor Project: TheTrevorPhoto
The Trevor Project Experiential Ad - TheTrevorPhoto
The Trevor Project Experiential Ad - TheTrevorPhoto
The Trevor Project Experiential Ad - TheTrevorPhoto

Description

The Trevor Project will place free photo booths in major cities such as New York, LA, etc and have people put in their names and emails also. People will enter the photo booth and enter their names and email before the photo booth starts taking photos. Once you leave the photo booth, the photos that print out show that you’ve disappeared and it only has the background in it. On each photo section is text instead which is the tagline, a statistic, and telling them to go TheTrevorPhoto.org which will be a mini site just for the photo booth photos where they can type in their name and email to get their actual photo booth photos.

Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for The Trevor Project, within the category: Public Interest, NGO.

Caption

Wonder where your photo went? What if you were just as invisible as how most LGBT youth feel. 71% of LGBT youth reported discrimination due to either their sexual orientation or gender identity. Find out where your photo went at TheTrevorPhoto.org

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