The book you cannot read at home

Agency Network: 
Published/Aired: 
January 2017

Description

During winter, temperatures drop to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. People think "If homeless do not care about themselves, why should I? It is not my business." INVISIBLE. This is what the homeless are to us.

Having looked all around Poland, we found three homeless writers. We prepared a selection of their works. We published a book containing their documentaries, poems, stories, and a play. We printed the book using ink, only visible in the cold. To read the book, you have to take it where it was created. Outside in the cold.

Experiential advertisement created by Walk, Poland for The Invisibles, within the category: Public Interest, NGO.

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kleenex's picture

love the effort.

kleenex
Activity Score 58777
Web Designer/Developer
halaby87's picture

cool

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

Mary Mac's picture

Impressive

Mary Mac
Activity Score 6
Marketing Manager
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