Agency Network: 
June 2017


Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse.

The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?”

Experiential advertisement created by Leo Burnett, United States for The Allstate Foundation, within the category: Finance.

Advertising Agency: MSLGROUP Chicago/Leo Burnett, USA
Chief Creative Officer: Britt Nolan
Executive Creative Directors: Mikal Pittman, Jon Wyville, Dave Loew
Associate Creative Directors: Donna Foster, Kristen Schwanz
Head of Production: Veronica Puc
Group Executive Producer: Denis Giroux
Senior Producer: Leah Karabenick
Music Producer: Alec Stern
Account Director: Kaitlyn Nolan
Communications Director: Lynsey Elve
Strategy Director: Ariel Tishgart
Account Supervisor: Lily Merritt
Production Company: Rival School Pictures
Executive Producer: James Blom
Director: Andrew Lane
DP: Megan Donnelly
Line Producer: Chris Lettley
Editorial: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Steve Kroodsma
Post Producer: Lauren Connolly
VFX & Color: Filmworkers
Colorist: Jeff Altman
VFX: Jeff Charatz
Post Producer: Derek Goldsmith
Recording Studio: Another Country
Recording Studio Executive Producer: Tim Konn
Sound Engineer: John Binder
Music: Nylon Studios
Composer: Lydia Davies
Senior Account Executive: Eva Glas
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