TGI Pridays

Agency Network: 
June 2017


As a sponsor of Oslo Pride, and in celebration of diversity, TGI Fridays did a colorful rebranding to all their restaurants in Oslo during the festival.

The rebranding also consists of a variety of measures including rainbow-colored menus, ties, suspenders, buttons and blankets, gender neutral restrooms, a specially designed ’Pridays Shake’ - with all proceeds from the sale will going to FRI (The Norwegian Organization for Sexual and Gender Diversity), and an eye-catching “TGI Pridays” awning outside their flagship restaurant in Karl Johans gate, Oslo´s main street.

Experiential advertisement created by We Are Live, Norway for TGI Fridays, within the category: Food.

Advertising Agency: We Are Live, Oslo, Norway
Copywriter: Simen Frogner
Art Directors: Fredrik Bjørn, Mariann Lunde
Design: Hans Jørgen Wærner
Account: Herman Stormyr
PR: Carl Henrik Kleiberg
Production Company: Expect Films
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