The Solar Roof Trade

January 2016


The Problem: Many parts of North Carolina are in shambles due to Hurricane Matthew. Over 100,000 homes and business were affected in October of 2016. With the Disaster Relief Fund underfunded, they’re in need of help.

Solution: Tesla and SolarCity will donate their new solar roofs to the relief efforts. In return, they’ll receive the roofs’ excess solar energy, which usually has to be purchased back from the property owner. With the average home producing 20-40% more energy than it uses, the resale value of this energy will make for an even trade, covering the full cost of restoring North Carolina.

The Result: North Carolina is transformed into a powerhouse for sustainable energy, and thousands of people once again have a roof over their head.

Experiential advertisement created by Miami Ad School, United States for Tesla, within the category: Industrial, Agriculture.

Advertising Agency: Miami Ad School, New York, USA
Art Director: Oleg Pak
Copywriters: Jon Gruber, Matt Tennenbaum
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