Agency Network: 
October 2016
State Election Commission: VROTING
State Election Commission Experiential Ad - VROTING


Puerto Ricans had always exercised their vote the same way… until now.

Just months before the big day, the State Election Commission implemented the new electronic scrutiny machine. This brought uncertainty, voters were reluctant and didn’t trust this new process. The CEE was worried that this could cause long lines on election day or even worse… electoral abstention.We needed to change that perception by giving people a test trial of the new voting process before they even got there. Not in the real world, but in a virtual one.

Experiential advertisement created by McCann, Puerto Rico for State Election Commission, within the category: Public Interest, NGO.

Advertising Agency: McCann, San Juan, Puerto Rico
Creative Director: Nanel Rodríguez
Senior Copywriter: Luis Romero
UX: Juan Pablo Toledo
Art Directors: Gerardo Figueroa, José Llompart
Chief Executive Officer: Rubén Rodríguez Cid
Production: POV
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kleenex's picture

Did it increase the amount of voters?? Loved the idea though.

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