Insight: When the danes go on vacation, they enjoy it a lot more, knowing that the weather back home is bad. Because when you live in the cold north, the weather means everything. When we say that the Danish summer is the best day of the year, it’s not really a joke. This might be one of the reasons why we love to travel to exotic destinations. Even during the summer. A new survey shows that 47% of the danes admit, they enjoy their holidays a lot more when the weather back home is bad.
Solution: An interactive outdoor that reminded holiday-goers just how lucky they were to be on vacation, and not back home in the cold. The special-build weather simulator capable of replication any kind of bad weather using real time weather data from back home.
Experiential advertisement created by Robert/Boisen & Like-minded, Denmark for SPIES Travels, within the category: Hospitality, Tourism.
Strategy: Søren Christensen
Creative Director: Heinrich Vejlgaard
Senior Art Director: René Sohn Kammersgaard
Account Director: Gitte Andersen
Machine Design / Production: Playground Marketing
Project Manager: Morten Frydkjær
Head of Development: Lasse le Dous
Lead Developer: Esben Lykke Olsen
PR: Radius, Oath
Production: Gobsmack, Bacon