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Play by Spark

Agency Network: 
Published/Aired: 
November 2019

Description

Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families.

In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Spark is developing a Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime. The product is currently a prototype, with a New Zealand trial underway with local families.

Experiential advertisement created by BBDO, New Zealand for Spark, within the category: Toys.

Advertising Agency: Colenso BBDO, New Zealand
Partners: Gilbert Rugby, Nakatomi, Dr Emma Woodward
Production Partner: Sweetshop
Director: Mark Albiston
Animation: Pete Circuit
Post Production: Creature
Sound: Franklin Rd
Photography: Troy Goodall
Media: PHD
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