The Most Epic Student Loan Graduation

May 2018
SoFi: The Most Epic Student Loan Graduation
SoFi: The Most Epic Student Loan Graduation
SoFi Experiential Ad - The Most Epic Student Loan Graduation
SoFi Experiential Ad - The Most Epic Student Loan Graduation


In a video released today on YouTube, SoFi made that moment of relief from student debt a grand occasion for one Midwestern woman. The company surprised Candice, a SoFi member who had refinanced her student debt, with an epic surprise “debt graduation” ceremony with friends, family, and some unconventional surprises planned by the company, together with production and entertainment studio Genpop.

Chief Marketing Officer: Joanne Bradford
Vice President of Brand Marketing: Meg Ciarallo
Executive Creative Director: Shahin Edalati
Associate Creative Director: Kacey Coburn
Senior Art Director: Charity Read
Director / Content Management / Social Marketing: Christine Zalocha
Brand Strategist: Jean-Michel Hoffman
Director Of Creative Production: Stephanie Heinsohn
Producer: Jonathan Derovan
Project Manager: Quincey Firth
Production: General Population
Executive Producer: Pierre Nobile
Director: Ben Conrad
Producer: Rick Brown
Director Of Photography: Matt Bass
Production Designer: Kris Starr Davila
Choreographer: Richard Jackson
Creative Consultants: Nate Morley, Bill Yukich
Editorial & VFX : General Population
Lead Editor: Bill Yukich
Assistant Editors: Rene Vargas-madrigal, Sean Brown
VFX Artist: Travis Button
Music: Mark Mallman
Sound Design: Keith Ruggiero
Color: Bill Yukich
BTS: Blaine Suque
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kleenex's picture

Around 4 minutes of fluff.

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