Testing trust

Agency Network: 
February 2017


We live in uncertain times - people do not seem to trust each other anymore. Or at least that’s how it feels when you open global media these days. But trust doesn’t seem to be the problem if you ask the Danes: Denmark has built a very successful society based on trust. In a new film the biggest Danish political party Socialdemokratiet, the architects of the welfare model, want to test if the Danes are still as trustful as they used to be. Click CC to see English subtitles.

Experiential advertisement created by Another, Denmark for Socialdemokratiet, within the category: Public Interest, NGO.

Advertising Agency: Another, Copenhagen, Denmark
Executive Creative Directors: Casper Willer, Thorkild Bjerre
Strategy Director: Miriam Plon Sauer
Client Service Manager: Kathrine Werling
Production Company: Circus Alphaville
Producer: Morten Hoffmann Larsen
Director: Ulrik Wivel
Media Agency: MediaCom
Chief Client Officer: Kristoffer Bæk-Mikkelsen
Senior Digital Strategist: Jacob Packert
Digital Planner: Dea Madsen
Seeding / PR: Be On/AOL
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kleenex's picture

Not impressed with the concept.

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