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The Price of Equality

Agency Network: 
Published/Aired: 
March 2018

Description

Peru is the country of Latin America with the highest wage gap between men and women: 29.2%.

We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru.

Experiential advertisement created by Wunderman, Peru for Scotiabank, within the category: Finance.

Advertising Agency: Wunderman Phantasia, Lima, Peru
Chief Creative Director: Jose Aburto
Head of Art: Augusto Landauro
Creative Director: Diego Sugai
Copywriter: Diana Flores
Art Director: Diego Izquierdo
Senior Designer: Miguel Ucañán
Illustrator: Rolando Aquije
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kleenex's picture

The idea worked.

kleenex
Activity Score 52690
Web Designer/Developer
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