The Christmas Train

Agency Network: 
December 2017


To address and fight the fact that around 450,000 people in Switzerland have to spend Christmas alone, the Swiss Federal Railway, SBB, put an unscheduled, festively decorated historic train on rails on the 24th of December. And then invited those lonely people for a festive Christmas celebration onto the train.

Experiential advertisement created by TBWA, Switzerland for SBB, within the category: Transport.

Advertising Agency: TBWA\Zürich, Switzerland
Creative Directors: Manuel Wenzel, Bruce Roberts
Art Director: Silke Erschbaumer
Senior Art Director: Angelo Sciullo
Senior Copywriter: Tizian Walti
Account Manager: Alexandra Kellenberger
Production: Corpmedia
Retouching: Ferco Dregelyvari
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