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Passwords with a purpose

Agency Network: 
Published/Aired: 
December 2016

Description

A swimming safety campaign which uses WIFI passwords at public swimming pools to encourage parents to watch their children, not their phone.

Experiential advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Advertising Agency: 303 MullenLowe, Perth, Australia
Executive Creative Director: Richard Berney
Art Director: Scott Pritchett
Account Managers: Jessica Bunney, Jenna Hardie
Photographer: Elizabeth Looker
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Highest Rated

Liviu's picture

Not new, but I like the idea to use WIFI passwords or WIFI id to send a message. Good work!

Liviu
Activity Score 4401
Liviu's picture

Not new, but I like the idea to use WIFI passwords or WIFI id to send a message. Good work!

Liviu
Activity Score 4401
kleenex's picture

nice concept.

kleenex
Activity Score 58797
Web Designer/Developer
Dzsoi's picture

Excellent one, probably the best idea connected to WIFI passwords.

Dzsoi
Activity Score 8611
Copywriter
CrackerJackFlash's picture

I appreciate the simplicity behind this.

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

halaby87's picture

i don't know

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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