The Exerciser Reviver campaign took the age-old cup of coffee head-on and found a more innovative way to keep drivers alert on the roads. The ambient outdoor campaign involved substituting coffee stops for bespoke mobile workout stations showing drivers that three minutes of intense exercise is twice as effective at boosting energy levels to avoid nodding off. Drivers throughout Perth metro and regional areas were encouraged to pull over and experience a fully interactive mobile workout station that indicated on-screen when their energy levels were full to begin driving again. To continue the experience, or for those who didn’t pass the Exerciser Reviver on the road, a 360º interactive exercise video was created for Facebook that targeted specific times and locations when drivers were likely to be starting their next trip.
Experiential advertisement created by The Brand Agency, Australia for RoadWise, within the category: Public Interest, NGO.