The Virtual Crash Billboard

Agency Network: 
Published/Aired: 
April 2017

Description

Serviceplan held an unprecedented field operation in Paris on March 22 to raise awareness about the dangers of being a careless pedestrian, which results in 4,500 victims each year in Ile-de-France.

The idea behind the operation was to display a specially designed interactive digital billboard near a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart billboard made the sound of squealing tires whenever a pedestrian attempted to cross the road while the “red man” was displayed.

The frightened faces of the disobedient pedestrians were projected directly onto the billboard. Their faces were then featured on the road safety billboards, and their photographs are shown alongside the caption: “Don’t look death in the face. Check the lights and cross safely."

Experiential advertisement created by Serviceplan, France for Road Safety Authority France, within the category: Public Interest, NGO.

Advertising Agency: Serviceplan, Paris, France
Chief Creative Director: Hervé Poupon
Creative Director: Daniel Perez
Art Director: François Lesaint
Copywriter: Benjamin Coche
TV Producer: Renaud Chabert
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Highest Rated

wintor's picture

This looks sooo fake :/ Could have even caused a real accident if it wasnt. And who exactly is the "road safety authority" client?
Scam.

wintor
Activity Score 4
Creative Director
Calvinxyc's picture

great work! Congrats!

Calvinxyc
Activity Score 575
Planner
proweb365's picture

It's nice work...keep hard working on that!

proweb365
Activity Score 8
Graphic Designer at ProWeb365 |

Designed by ProWeb365

benetonefilms's picture

looking great

benetonefilms
Activity Score 32
Client Servicing |

benetonefilms.com

kleenex's picture

Winner!!

kleenex
Activity Score 57863
Web Designer/Developer
wintor's picture

This looks sooo fake :/ Could have even caused a real accident if it wasnt. And who exactly is the "road safety authority" client?
Scam.

wintor
Activity Score 4
Creative Director
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