Every Passenger is a Rock Star

Agency Network: 
Published/Aired: 
October 2017

Description

RIOgaleão was the official airport for Rock in Rio - the world's biggest music festival. It was there where the show's big stars disembarked. But, for us, the main stars are the fans in the crowd. That's why, to honor those who went to Rock in Rio by way of our airport, we gave them a spectacular surprise: each passenger was greeted like a true rock star. We built a stage, installed the lights, had a band on the side playing and even fans screaming wildly. Every passenger gave a show upon arrival. Because, for RIOgaleão, every passenger is a rock star.

Experiential advertisement created by Geometry Global, Brazil for RIOgaleão, within the category: Public Interest, NGO.

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kleenex's picture

It seems like this idea has been done a lot lately at airports.

kleenex
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