TV store prank

Agency Network: 
January 2017


To promote the upcoming release of Rings, we re-created the franchise's iconic TV exit scene inside a real electronics store. Hidden cameras captured the surprised reactions of unsuspecting customers as they witnessed Samara crawl out of a TV set into real life.

Experiential advertisement created by Thinkmodo, United States for Rings, within the category: TV Promos.

Advertising Agency: Thinkmodo, New York, USA
Creative Directors: Michael Krivicka, James Percelay
Director / Producer: Michael Krivicka, James Percelay
Producer: Sam Pezzullo
Editor: Michael Krivicka
Photographer: Emon Hassan
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kleenex's picture

I loved it.

Activity Score 58777
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