Launch Show

Agency Network: 
September 2018


Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner.

For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event.

Experiential advertisement created by The Kontakt, Bulgaria for Renault, within the category: Automotive.


Conquer every corner

Advertising Agency: The Kontakt, Bulgaria
Creative Director: Alexander Antonov
3D Mapping: Vladislav Iliev / Vladzen
Interactive Art Director: Julian Kuntorov
Web Developer: Hristo Panayotov
Digital Project Manager: Ivan Ralchev
Copywriter: Yanitsa Dobreva
Social Media: Viktor Bobchev
Video Production: Boyana Events
Photographer: Mihail Novakov
Group Account Director / Producer: Hristo Petkov
Account Executive: Atanas Angelov
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kleenex's picture

well it has a nice look.

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